In Chapter 13 of 17 in his 2012 Capture Your Flag interview, digital media executive Mark Graham answers "How Are You Learning to Create Original Content for an Established Media Brand?" Graham talks about the roles audience research and advertiser relationships play into original content strategy and development at VH1. Mark Graham is currently a managing editor at VH1, an MTV Networks company. Previously Graham worked in editing and writing roles at New York Magazine and Gawker Media. He graduated from the University of Michigan with a B.A. in English.